6 Takeaways from #SMW15 | Spinning Content - Writing for the Web

Recently I was at Social Media Week Mumbai 2015 | Day 6 held at Indian School of Design & Innovation.

Team Blogsters (from L to R: Kauro, Pooja, Deepa and Me)


The panel discussions, keynotes and talks were so diverse and powerful that it will be exhausting to read about it in a single post. Get the highlights of the day and more on SMW's channels: Twitter or Facebook page or my Twitter profile.

For me the key highlight on Day 6 was the workshop "Spinning Content - Writing for the Web" by Parineeta Mehra, Founder of Look Beyond.

Here are the 6 takeaways from the session.

#01 Write, write and write! Make new mistakes and learn from them.

#02 Keep the content precise. "Does it convey what you exactly wanted to express?"

#03 Original, authentic content is the king. It adds more value than anything else.

#04 There are no shortcuts to good content.

#05 Don't let your ideas fly away. Pin them down. A pocket diary, or few apps like Paper or Skitch can help.

#06 What to do when you face the "Writer's Block"? Go, get some fresh air!

Thanks BlogAdda, Parineeta Mehra and Social Media Week for the awesome time we had and connecting me with these creative guys.

And before that awesome idea you just had flies away, check out this creative pocket diary and note them.

Keep writing!




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